Recent Diageo Articles

Diageo's India Reckoning: How a Flavoring Crackdown Forced the World's Biggest Spirits Company to the Reformulation Table India's alcohol industry does not often make headlines the way Kentucky's bourbon country or Scotland's whisky distilleries do, but what has unfolded over the past several week

Inside Diageo's 'The Twelve': The World's Most Exclusive Scotch Whisky Cask Program There is a room somewhere in the Scottish Highlands — inside a warehouse that smells of oak and time — where decades of whisky history sleep quietly in wood. Most of those casks will never be known to the public. A

Scotland's Most Important Grain Distillery Is Heading Toward a Showdown The whisky that fills your glass of Johnnie Walker Black Label doesn't come solely from the storied malt distilleries of the Scottish Highlands. A significant portion of that liquid — the grain whisky backbone that makes Scotc

A Chinese Distillery Just Won Gold at the World Whisky Masters — And the Industry Should Be Paying Attention When Diageo quietly unveiled its first Chinese whisky distillery in the remote highlands of Yunnan Province in late 2024, the global spirits world took notice — cautiously. The questions we

Diageo's Indian Empire Under Fire: What the Royal Challenge Maturation Scandal Means for the Global Whisky Industry India's food safety regulator has trained its sights on one of the world's biggest spirits conglomerates over a labeling claim that sits at the very heart of whisky authenticity: wha

India's Food Safety Regulator Drops the Hammer on Diageo — and the Ripples Reach Every Bottle on the Shelf For decades, the global spirits industry has treated India as the great frontier — a billion-plus consumers, a rapidly expanding middle class, and a domestic whisky culture so enormous it dwa

Johnnie Walker Blue Label Taps Callum Turner as Global Ambassador in Year-Long Luxury Campaign Scotch whisky doesn't need a celebrity to validate itself. The spirit's reputation was earned across more than two centuries of blending, tasting, and refinement long before the modern marketing machine

Crown Royal's Amherstburg Plant Finally Finds a Buyer — But the Full Story Is Messier Than the Press Release After months of political theater, union grief, border-town anxiety, and a whisky bottle theatrically poured out on live television, the Crown Royal bottling facility in Amherstburg, Ontari

The Singleton Overhauls Its Look: What the New Packaging Means for the Brand, the Category, and Your Shelf It doesn't happen overnight, and it doesn't happen quietly — at least not when one of the world's most widely distributed single malt Scotch whiskies decides to change its face. In July 2026,

Is Scotch Whisky Finally Ready to Change? Let's be honest — most of us who have been drinking Scotch for any length of time didn't think the category needed a shakeup. You find your bottle, you pour two fingers, maybe splash in a little water, and that's that. Scotch was Scotch. It was dependable,